How VFPCK Ensures GI Authenticity for Nendran Bananas in Kerala

Once the banana reaches the desired growth stage, farmers manually harvest it. The system, configured for Harvest Management, displays an estimated weight of the harvest based on the farmer’s acreage. The farmer then transports the harvest to SKS (controlled by the Government of Kerala) for domestic sales in the marketplace. SKS administrators accept the harvest (Goods Receipt – GRN), weigh the produce conduct auctions, , and sell it to traders or buyers. The weighing is done to ensure accuracy in weighing metrics for the purpose of traceability . At the SKS level, batches of banana harvest are visible in the web application’s inventory. QR codes can be generated at this stage and are tagged to the Thalir card. 

Thalir, introduced by VFPCK, is a brand that prioritizes authenticity, quality, and sustainability in agricultural products. The inclusion of QR code tagging on Thalir products serves as a transparency measure, allowing consumers to access detailed information about the product’s origin, cultivation practices, and adherence to quality standards. This innovative approach not only enhances consumer trust but also positions Thalir as a reliable and transparent brand committed to delivering high-quality and sustainable agricultural goods. The QR code tagging system provides consumers with a direct link to the product’s journey, fostering confidence and loyalty in the Thalir brand. 

For batches requiring processing activities, such as those intended for Ecoshops and international sales, the harvest is transferred to the Primary Processing Centre (PPC).